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Shoppers are seeking out wallet-friendly beauty products
April 22, 2009
By: TOM BRANNA
Editor
Despite the challenging economy, Mintel Beauty Innovation predicts ‘Econo-chic’ as the ‘It’ trend for 2009. After years of indulging every beauty whim, Mintel sees shoppers cutting back and only buying the most effective, necessary products. Mintel Beauty Innovation shows manufacturers launching new products designed to help stylish, budget-conscious women continue to look chic. “Cosmetic companies are quickly responding to the needs of the Recessionista,” ...
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